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Monthly Archives: August 2010

4 Questions to Help You Make Sense of Dummy Zero™ Sense

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You may recall I hiked Mt. Woodson last week, torn meniscus and all. Well, I did it again yesterday evening with my good friend RF and her puppy, a handsome German Shepard. This time I wore decent walking shoes. And I cocooned my feet in thick socks – no blisters was my mantra! I also gave my left knee a good Pharaoh’s wrap with an ACE bandage.

The climb seemed easier this time for me. Of course, RF and her puppy bounced along the trail while I huffed and puffed. Once again I found myself at the summit. But this time feet okay, knee okay. All that mummification of my parts worked like a charm.

Then RF suggested we finish “the loop”. The loop meant walking the trail that winds along the backside of Mt. Woodson. This is the kindler, gentler path down the mountain that runs over three miles and darts lizard-like back and forth through the shoulder-high brush. Nice. I pulled up my socks and tightened my knee wrap. And off we went. RF and pup jetted off happily, setting a fierce pace (for me at least) that more often than not left me trailing behind them noticeably.

Why wouldn’t my long legs keep up? Then I noticed RF’s secret: for each of my strides, she was taking three to four! I tried taking longer strides to keep up. But the trail was so bumpy with jutting rocks at times that stutter-steps were all I could manage. I managed to catch up with her when she stumbled on some slippery parts of the trail.

At one point we were passing through a grove of trees that sheltered us with an amazing canopy of leaves and vines. RF must have seen me eyeballing them as we were passing because she blurted out, “Don’t touch the poison oak!” (so that’s what those vines were). So I streamlined my 6′ 4″ bod by tucking my arms in tight to my sides with my forearms out in front of me like a downhill skier in a tuck. I had a run-in with poison oak and poison ivy as a kid and I didn’t want to repeat that miserable experience.

But I wish she’d said something about the spiders because I would’ve ducked, too – I was clotheslined by half-a-dozen of their sticky webs stringing between the trees. Yuck. (In all fairness RF probably didn’t notice because she walked right under them. Lucky her.)

About two-and-a-half hours later the car was in sight and our stomachs were grumbling. (I couldn’t help mention to RF that I counted all nine of her “stumbles”. Actually, they were more like trips. But of course, the dirt was rising to meet her step before she’d had a chance to lift her foot out of the way. And dirt being dirt, it was difficult to see the protrusions rising up underneath it.) We had a good laugh and headed out to find food.

Ten minutes later we were dining alfresco, both of us in our still sweaty clothes. The puppy was lying under RF’s chair sharing his doe eyes with the couple sitting across from us. I guess that’s part of what makes puppies such great ice breakers. So as you’d expect we all started talking. First about RF’s puppy. Then about other dogs and how to train them. Then about what we each do. RF is a hair stylist. The woman is a horse trainer. Her date is a software engineer. In the midst of our conversation, RF adds that I’m the guy who wrote DOS for Dummies. “No,” I said. “I created the For Dummies® book concept.

I was now acutely aware that my Dummy Zero™ patch was emblazoned on my chest. So I launched into the For Dummies® story. I tend to talk with my hands and talk fast when I get excited. So my hands were blazing circle eight’s with all ten fingers spread out like I was palming a basketball. And my story was revving full-throttle from my mouth. No way a lip reader could ever keep up with that rush!

After we all said our goodbyes, I reflected on the For Dummies® conversation I just had. Then I thought about an earlier post I had made here about having a crunchy day, asking myself if I made sense. It reminded me of my dad who told me that for any venture you need to ask yourself four simple questions:

Is it believable?
Is it doable?
Is it achievable?
Does it make sense?

The answer to all these questions needs to be “Yes!”. The last question is the kicker. Case in point: I was asked to provide marketing consultation to a property management company. They wanted to expand their offerings to include tax preparation services for their wealthy property owner clients. Seemed interesting at first glance. But then I took one look at their existing skill sets, their core business resources, and their timeline (it was March) and it was a no-brainer, no-go to me. But not to them. They weren’t happy that I passed on the project. But last I heard their idea didn’t go anywhere.

“Does it make sense?” is the overarching question you need to ask about yourself and your venture within the context of where you are now and where you want to go. In fact, all these questions worked for my first Mt. Woodson hike, right? Others had done it successfully. I didn’t need any special equipment or training (okay, maybe some decent shoes for the first climb), and it took only a few hours out of the end of the day!

And for me, right now, this blog gives me a resounding “Yes!” to all of those questions because of who I am, what I’m writing about, and where I’m posting (Internet blog). And it’s this flash of my dad’s advice that’s started me on the path to transforming my Dummy Zero™ Blogpad from just telling the true story about who created the For Dummies® book concept to a destination for entrepreneurs, thinkers, inventors, and tinkerers to help them find resources to share their creations with the world.

I’m hopeful that you’ll understand the big point of my Dummy Zero™ Blogpad – you cannot create in a vacuum. Just take a look at the Newsweek article that I talked about in my last post for proof. How can you possibly have convergence of a stream of thought to the best possible outcome if your only stream is a single point of view? You must have disparate flows to connect no matter where they lie.

Does this mean that you have to brainstorm everything with others? Not at all. In fact, the related Brainstorming article from the last post tells you why. (To connect those disparate flows from a global marketing point of view, you should check out branding guru David Aaker’s book “Spanning Silos“. See how awareness of multiple divergent streams work?)

Along the way I’ll sprinkle bits and pieces of my life and my thoughts throughout. I’ll do this because I love to write. I’ll mention my family often because we all seem to have a similar entrepreneurial gene. Plus, they like to challenge my creative sensibilities. I’ll try to keep the stories and articles that I write relatively short (and entertaining) so you can get on with your day. But certainly, some topics require more attention and explanation than others and will be given more breathing space.

This blog is also an open forum for suggestions and comments. Everyone is welcome who would like to share and discuss new ideas or comment on anything that’s been written here.

These conversations are also the kinds of interactive streams that will feed your brain and possibly give you your own “a-ha!” flash of original genius.

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