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Monthly Archives: June 2011

The Fwee. The Foh-yih. The F-Word.

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There’s been some discussion about the correct pronunciation of “Feuille”. Some are calling it “fwee” (Tweety’s free). Some are calling it “foh-yih”.

But all I can say is that I’ve heard it pronounced in French and, to me, it sounds like “fwee-yih”.

Yeah, yeah. Branding gurus may want to kick us in the shins because we picked a French name for an American product. But the definition of feuille is “leaf” which is appropriate for the leaf-like Feuille Finish™ that’s created with our tool. And the “hawk” is what plasterers use to hold their plaster…hence, the Feuille Hawk™! And really it’s no more difficult to pronounce than some Venetian plaster techniques like marmorino, scagliola, or sgraffito. Compared to those names ours is not only simpler but also more descriptive.

What’s important is that the Feuille Hawk™ is incredibly simple to use – and it can produce some amazing texturing possibilities to complement existing “sister” faux finishes like Venetian plaster, Trompe-l’œil, Strié, color washes, or rag painting. (We’re excited to report that one of our local casinos is featuring our Feuille Finish™ right now as part of a larger project. Sweet!)

So how do you pronounce feuille? We think “fwee-yih” would be good. It’s easy to pronounce, yes? But you never know when inspiration will strike. Just last week I asked a local hardware store owner about demonstration opportunities for our Feuille Hawk™ at his shop. When I said fwee-yih he scrunched up his face a bit and paused for a minute. I thought he was making an effort to parrot my pronunciation. Simple, right? Fwee-yih.

Then his face lit up. And he smiled.

“We’ll just call it the f-word. Everyone understands that!”

Geez…

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