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Monthly Archives: January 2012

Inspiration – A River Runs Through My Own For Dummies® Book Cover

They say that imitation is the sincerest form of flattery (that’s me on the faux For Dummies® cover holding the cd except that that point should’ve been on the top of my head ha!).  So what can I say? I’m feeling a little feisty today and thought this would be fun to put up here.

In fact, I’m creating a bunch of fun goodies like t-shirts and stickers for all of us Dummies – you know, we simple folks who have special ideas that just don’t quit…that invade our thoughts and days without effort…that wake us up at night…and “talk” to us in our dreams, waking and not.

Writing this got me thinking that sometimes our thoughts flow through us like a river untamed. But a river does not just flow – it cuts rocks, carves mountains, moves boulders, and leaves behind pieces of what it’s collected along its path. A river has a goal, too – create a path to allow the current to find a way to keep moving towards the ocean.

Every day is an opportunity for you to move one step closer to your own ocean…even an inch is progress…so let yourself flow! See how this process works? Inspiration is everywhere if you just let it in…even when you’re poking fun at yourself in a goofy book cover.

P.S. Maybe I will go to Comic-Con 2012 this year in San Diego with “Big Dummy” on my chest. Whatta ya’ll think of that? Now all I need is an illustrator to make a Dummy Zero™…a super hero! No tights. But a cape and cool mask…hmmm…ideas?

I crack myself up sometimes…8-)P

©2012 Dummy Zero All Rights Reserved

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My Phoenix Rises from the Smoldering Ashes of a Love Letter

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As I get involved with more projects aka “butterflies” I’ve found that I’ve gotten further from my roots. First and foremost I am a writer (okay an inventor, product developer, and creative marketer, too, but a writer first). I’ve written everything from resumes to business letters to newsletters to marketing and technical white papers to instruction manuals to direct mail letters and web content (even a movie script).

Just recently I wrote a love letter that fell on a deaf heart. At first I was crushed and felt as if I had lost some direction in my life. But reflecting on that loss I had an epiphany that everything would be just fine – it’s not the right time for me to travel in that direction…and with someone who doesn’t share the same vision with me anymore. And within that introspection I found clarity of purpose for both my personal and business lives.

So why am I letting you inside my personal love life and what could it possibly have to do with my Dummy’s blog? Everything my friends. We don’t have inspirational, a-ha, or life changing moments in a vacuum. We learn from our various lives, our heart, and our gut and move forward wiser and happier and wealthier (yes, one is hopeful). It’s give and take. So sometimes life and those in our life let us know when our direction is right – or just the opposite – when it’s not and when it’s time to say goodbye as it was in my case. This holds true in business as well because at some point we may need to evaluate what’s best for us and our business – after all it is a relationship, too.

I just finished reading a blog post written by John Jantsch, author of Duct Tape Marketing. In his post, he describes my recent processing – you need clarity of purpose to really be successful in business and to enjoy your life. Clarity of purpose helps define you, your role with your business, and your business. That got me thinking: if you can’t delineate what it is that you’re doing for yourself and for others clearly – and understand the need or want for what you’re offering – then why are you doing it in the first place?

As I mentioned earlier a business is more than just an idea it’s a relationship…with a beginning, middle, and an end (sometimes). And just as with any relationship, to be successful you need to accept that it’s a living process that needs constant nurturing and food for thought to help you maintain that clarity of purpose. I’ve found through my years that introspection is a powerful tool to bring to the table when you’re evaluating your business for yourself and its intended purpose. How many times lately have you held on to an idea or belief or hunch that what you’re doing is absolutely right – yet little or no fruits from your labor seem to be blossoming? How many red flags have you been missing or avoiding or refusing to acknowledge because this is the way you’ve always operated your business?

Am I saying that the clarity you have right now couldn’t be right about your idea or business? Nope. I’ve read that Colonel Sanders tried selling his chicken seasoning recipe 1,009 times over a two year period driving across the U.S before he had his first sale. So it’s quite possible your idea or business is right on. But keep in mind that Colonel Sanders must have had a total clarity of purpose to do what he did and he was driven – maybe being broke helped.

But what if you’re not sure that you have that kind of clarity for your own business or business idea? What can you do to give yourself a swift kick in the parts and a help you get a clearer vision of what you’re doing and why? Here’s some food for thought to get you started:

Consider asking yourself why you’re approaching your idea as a business for yourself or for someone else – does it make sense in the form that you’re imagining? Does it make sense at all? How do you know? Or even more importantly for a going concern: does it make sense to continue your business in its current operating environment – retail, wholesale, online only, etc? For example, Qualcomm stopped making cell phones and started licensing their technology to companies whose core business was making phones. Can I repackage my idea, product, or service as something else? Is this really a brick and mortar business? Would digitizing it work perhaps as a web application instead of something more labor intensive? Would someone else be better suited to running my business? Can I lease or sell or insert my business, idea, product, or service into someone else’s idea, product, service or business? Should I consider getting outside help – physical or consultative? Have I already been down this road before? Should I close up shop or expand? What do I do best and what do I really have to offer and is it worth it to any of us?

If you’re sitting alone – trying to go it alone – or you feel alone answering these types of questions probably the best thing you can do is visit and participate in discussions on blogs and join Meetup groups. Thousands of blogs and Meetups are out there that you can explore. Talk to friends and family for other points of view. I think you’ll find as I have that someone else has been down your road before. Pick their brains because knowledge and wisdom is out there for those willing to ask for it. When I first started my publishing company I did it all by myself. Research. Writing. Binding. Pitching. It was a lot of work. But one day I just knew that if I didn’t get help nothing was going to happen. So I reached out to my friend in the publishing business and asked for help. You know the rest of the For Dummies® story.

I’m not saying that it’s an easy process. I sure as hell am not 100%…but who is anyway. Look, you don’t have to have to wait for a heartbreak like mine to have your Phoenix rise as mine did. Get clarity, keep it simple, and then move forward with conviction and with a renewed sense of purpose. It’s a safe bet that you can recover from those eventual stumbles and blind corners a bit faster and with more confidence.

It’s working for me – I’m writing again – and loving it.

Your turn.

© 2012 Dummy Zero™ All Rights Reserved