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Tag Archives: dummies.com

Inspiration – A River Runs Through My Own For Dummies® Book Cover

They say that imitation is the sincerest form of flattery (that’s me on the faux For Dummies® cover holding the cd except that that point should’ve been on the top of my head ha!).  So what can I say? I’m feeling a little feisty today and thought this would be fun to put up here.

In fact, I’m creating a bunch of fun goodies like t-shirts and stickers for all of us Dummies – you know, we simple folks who have special ideas that just don’t quit…that invade our thoughts and days without effort…that wake us up at night…and “talk” to us in our dreams, waking and not.

Writing this got me thinking that sometimes our thoughts flow through us like a river untamed. But a river does not just flow – it cuts rocks, carves mountains, moves boulders, and leaves behind pieces of what it’s collected along its path. A river has a goal, too – create a path to allow the current to find a way to keep moving towards the ocean.

Every day is an opportunity for you to move one step closer to your own ocean…even an inch is progress…so let yourself flow! See how this process works? Inspiration is everywhere if you just let it in…even when you’re poking fun at yourself in a goofy book cover.

P.S. Maybe I will go to Comic-Con 2012 this year in San Diego with “Big Dummy” on my chest. Whatta ya’ll think of that? Now all I need is an illustrator to make a Dummy Zero™…a super hero! No tights. But a cape and cool mask…hmmm…ideas?

I crack myself up sometimes…8-)P

©2012 Dummy Zero All Rights Reserved

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My Watch Seems to be Two Days Slow…

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Twinkle, twinkle, little bat! My product launch is where I’ve been at.

The Mad Hatter’s got a watch that’s only two days slow. Mine seems to be broken entirely and is now more of a glimmer on my wrist than a timekeeper. (Funny how time whistles by when you’re working hard.)

But I’ll get back here with more stories and more good stuff soon. I have a meetup group and another product that’s on hold, too.

Thank you all for hanging with me.

© 2010 Dummy Zero™ All Rights Reserved

Feuille Hawk Product Launch coming soon!

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Well, folks, my product launch for a new faux-finish designer tool is finally coming. It’s only taken a year – not to mention the prior two years of focus groups and tool engineering to get that tool to work its magic.

Our tool is called the Feuille Hawk™.

“Feuille” (pronounced foh-yih) is the French word for “leaf”, which refers to the intricate, leaf-like patterns created by this tool. The resulting texture  pattern is called the Feuille Finish™. It’s remarkably versatile, opening up countless interior design possibilities for walls and ceilings.

What’s really cool is that you can embed stones, glass, or tile into the texture to create a mosaic effect, something you might see in a premier Las Vegas hotel. You can also apply faux finishing and airbrushing techniques if you want a more colorful and contemporary appearance. (We were thinking that the finish on our ceiling would look really cool with a paintball spatter!)

All you need is a little drywall compound and our Feuille Hawk™, and you can literally transform those drab white ceilings and walls into surreal landscapes overnight – goodbye poopy popcorn and boring walls!

I realize this sounds like an ad. Okay, it kinda is. But I’m proud of what I’ve accomplished with my business partner and want to share it. Maybe some of you reading this would be interested in trying out our tool on your ceilings or your walls.

Unfortunately, our website isn’t finished yet.  So you won’t be able to find our Feuille Hawk™ or find anything about the Feuille Finish™. Heck, you won’t even find anything about feuille on the Internet because this is brand new (actually there’s more to that story, but I’m not going to spill it here). I’ll post our web address here as soon as our site is up.

And maybe when this launch cools down a bit I can get back to this blog and start writing again.

© 2010 Dummy Zero™ All Rights Reserved

The True Story Behind the “For Dummies®” Books Success Story

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I’ve always been an avid reader, tinkerer, and a serial entrepreneur.

One of my first ventures was a mobile marine hardware business catering to the bait boats and sport fishing boats in San Diego. My partners and I lasted about three months before our money ran out and we couldn’t get financing. We managed to liquidate our business and still keep our shirts on. Even so, I continued to try out my ideas. I started a small delivery service called “Two Men Will Shop for You”. I brought in a partner to help with the shopping. We had no budget and no real business plan. Finally, we landed our first customer. But the logistics of shopping for someone’s groceries without much help from the supermarkets was daunting. The business ended as a big flop.

Even though I had regular jobs, I could never shake this entrepreneurial bent. I’d keep a log of ideas and thoughts. Many were oriented around words, text, screenplays, or book ideas, often combined with design ideas. Others were machines or improvements on already-existing products that needed “help” to be what they should’ve been in the first place. I learned to keep a pencil and paper handy next to the bed because I’d wake up in the middle of the night with some fantastic idea that I just know must not be forgotten. So I spent lots of time either solving a problem by creating something new or making improvements to what had already been created. Sometimes it seemed as if there were no rhyme or reason to my scribblings. But I’d write them down anyway.

So here I was with these piles of notes and ideas wondering what it all meant. Maybe I could write a book and get it published. Of course, that meant another trip to the book store looking for some reference material to help me out. That’s when I discovered a self-publishing manual by Dan Poynter. He outlined the whole process for me – perfect! I bought the book and followed his instructions as much as I could and formed my own publishing company. Brookes-Redhouse Publishing was born right there at my kitchen table.

This article is all about  how I created the For Dummies® book concept — the concept, which according to published reports has sold over 200 million books in 30 languages and spawned a new generation of fun, readable, interesting books. The first Dummies book was “DOS for Dummies®” which made perfect sense because DOS was still a viable operating system.  And alliteration has my name all over it.

So I decided to write my first book about how to save money by building your own computers. Yes, I was a nerd at heart (and still am). Part of the research I was doing for the book involved the use of DOS, the operating system at the time. So I haunted my local bookstores for nearly an entire year trying to find some book or resource to help me understand DOS and help me use it efficiently. Needless to say, I became very frustrated with most of the book offerings. All I could find were pamphlet-like books with sophomoric information or monolithic engineering beasts with 200 word run-on sentences. It seemed that nothing was out there that was interesting to read and informative enough to act on. I also talked to hundreds of book and software shoppers about books they were buying or considering. What an earful!

It’s been said that sometimes the best ideas show up when you least expect them. That definitely rang true for me. My car had been having problems all week shifting into gear. And I didn’t have any money to take it to a shop. So I pulled out my trusty how-to car repair manual. I remember the dread setting over me as I figured out what was wrong and opened the manual to find out what to do next. And right there, staring boldy at me from the pages of this book was the author sitting in his garage surrounded by VW parts.  He had just torn apart his car and it looked as if he were sitting in a sea of nuts, bands, and bolts. He was scratching his head and smoking a joint. That’s when the idea for the Dummies concept flashed me the full monty.

And this is where the real For Dummies® book story really begins…sitting next to my car with grease under my fingernails and a clutch cable in my hand…