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A Big Dummy Try is All You Need to Succeed

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I was reading this sports story, St. George’s Calls an Audible, about a Rhode Island high school that pulled out of a game because of the size of the other team’s players.

The opposing team’s players were not just huge; they were NFL gigantic when compared to the “smaller” team’s players. And because of that disparity, the St. George coaches pulled out of the game because they were worried about the safety of their players.

So what does this have to do with my blog? Well, my issue with what the coaches did – understanding that I’d worry about my sons playing against those behemoths – is that the kids didn’t’ get even get a chance to test their mettle. They didn’t even get to try.

Playing that game for a kid would’ve been a good life lesson – it’s not the size of the dog in the fight; it’s the size of the fight in the dog. You’ve got to meet challenges head on and with skill, preparation, and the belief that you will finish no matter what. Okay, you may get knocked down more so than others. I did. But so what. You’re in the game to play and to win. So you get back up, get in the game, and you keep trying!

The takeaway from this story is especially appropriate for us creative types who try to participate in the business arena.

You’re going to find opposing players – both companies and individuals – exponentially bigger and maybe more talented than you are. You’re also going to run into people who nay say your creative bent. I know I did. But I continued. And so should you. Don’t sideline your talent, your invention, your idea or your tinkering because of what others think or say – or what you imagine they can do to you. Move forward. And keep your brain out of their gutter.

Eighty percent of the battle is getting out there and trying. The rest is how you use your gifts to realize your dreams. In fact, you can’t play if you don’t start. And you definitely can’t win if you don’t play. (Can you imagine what kind of junk we’d have in our lives if there were no competitors to beat or innovative products to use created by people like us? We’d still be reading those nasty DOS encylopedias. :-))

I didn’t give a crap about giant publishers like Wiley or Que because I knew in my gut that I was on to something. I already formed my own publishing company. And I went out and wore a path in book aisles for nearly a year before I made my move (that’s a really s-l-o-w game). Then I took action to make my dream of publishing and writing come true.

Now grab your ideas and gizmos and tinkerings and creative Pandas by the short fuzzy hairs. Then get that bloody helmet on and step up to the line. Time to show the world – and yourself – what you’re made of.

Game’s on!

© 2010 Dummy Zero™ All Rights Reserved

So I’ve Been Almost Crazy All These Years?

Guess my recurring happy-happy joy-joy behavior over the years finally caught my sister’s attention yesterday because she sent me this New York Times article to read, “Just Manic Enough – Seeking Perfect Entrepreneurs“.

Okay, it’s an interesting read and although it described me in parts, I am not as extreme as the star of the story, Seth Priebatsch. The sleep part may be closer to home, but I watch tv and listen to all kinds of music.  And I like to talk to people and listen to what they have to say. Why limit yourself to only one caged stream of thought? Imagine getting to live other  lives and thoughts and ideas inside your own brain for a while. Sometimes I feel like the Universe’s personal business and idea incubator. How fun is that!

And I believe that my ratio of qualities and quirks, including my hypomania, is just right for my psyche as an entrepreneur. So I should be able to pass any test they have out there to prove it. In fact, based on the article’s info, I’m flying just under the medication radar because I’m the near-perfect entrepreneur. 🙂

But this article also got me thinking about the fact that I haven’t yet approached other people for money for my product ideas. I’ve always thought it was better for my creations to be self-funded, especially during the start-up. Loose lips sink ships. So does extra weight.

The  Dummies concept is a case in point: I brought in the writer and organizational contacts. But I think now that I could’ve owned the entire franchise (or a bigger piece) by getting the financing and building my publishing company. Oh, well. No sour grapes here. Why would I want more than I have already anyway? And I still have a few bragging rights left lol. 🙂

Still, I’m leery of formal venture capitalists because they’re the epitome of too many cooks and they always want the big half of the pie. My dad worked with them and taught me a good deal about how they work. So it’s fair to say that I’m jaded. But that doesn’t mean smaller contributions from smaller investors wouldn’t work as well. Now I’m going to make an effort to move in that direction as foreign as it seems right now.

I’ll keep you posted on my progress.

In the meantime I suggest that you read the article to find out if it fits you. Also, if you’re looking for venture financing you can always try out the company that found Mr. Priebatsch and cut him a check for his “crazy” idea. (Personally, I think that Mr. Priebatsch is using some kind of stealth technology to mask his hypersonic mania so therapists can’t find him.)

I learned something else from the article: I think being almost crazy all these years has made me a better dad, better friend, and better entrepreneur. I think my family might like me better, too.

Thanks for the tip, sis.

Have you borrowed money for your own venture? Are you looking for investors? Let me know.

© 2010 Dummy Zero™ All Rights Reserved

4 Questions to Help You Make Sense of Dummy Zero™ Sense

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You may recall I hiked Mt. Woodson last week, torn meniscus and all. Well, I did it again yesterday evening with my good friend RF and her puppy, a handsome German Shepard. This time I wore decent walking shoes. And I cocooned my feet in thick socks – no blisters was my mantra! I also gave my left knee a good Pharaoh’s wrap with an ACE bandage.

The climb seemed easier this time for me. Of course, RF and her puppy bounced along the trail while I huffed and puffed. Once again I found myself at the summit. But this time feet okay, knee okay. All that mummification of my parts worked like a charm.

Then RF suggested we finish “the loop”. The loop meant walking the trail that winds along the backside of Mt. Woodson. This is the kindler, gentler path down the mountain that runs over three miles and darts lizard-like back and forth through the shoulder-high brush. Nice. I pulled up my socks and tightened my knee wrap. And off we went. RF and pup jetted off happily, setting a fierce pace (for me at least) that more often than not left me trailing behind them noticeably.

Why wouldn’t my long legs keep up? Then I noticed RF’s secret: for each of my strides, she was taking three to four! I tried taking longer strides to keep up. But the trail was so bumpy with jutting rocks at times that stutter-steps were all I could manage. I managed to catch up with her when she stumbled on some slippery parts of the trail.

At one point we were passing through a grove of trees that sheltered us with an amazing canopy of leaves and vines. RF must have seen me eyeballing them as we were passing because she blurted out, “Don’t touch the poison oak!” (so that’s what those vines were). So I streamlined my 6′ 4″ bod by tucking my arms in tight to my sides with my forearms out in front of me like a downhill skier in a tuck. I had a run-in with poison oak and poison ivy as a kid and I didn’t want to repeat that miserable experience.

But I wish she’d said something about the spiders because I would’ve ducked, too – I was clotheslined by half-a-dozen of their sticky webs stringing between the trees. Yuck. (In all fairness RF probably didn’t notice because she walked right under them. Lucky her.)

About two-and-a-half hours later the car was in sight and our stomachs were grumbling. (I couldn’t help mention to RF that I counted all nine of her “stumbles”. Actually, they were more like trips. But of course, the dirt was rising to meet her step before she’d had a chance to lift her foot out of the way. And dirt being dirt, it was difficult to see the protrusions rising up underneath it.) We had a good laugh and headed out to find food.

Ten minutes later we were dining alfresco, both of us in our still sweaty clothes. The puppy was lying under RF’s chair sharing his doe eyes with the couple sitting across from us. I guess that’s part of what makes puppies such great ice breakers. So as you’d expect we all started talking. First about RF’s puppy. Then about other dogs and how to train them. Then about what we each do. RF is a hair stylist. The woman is a horse trainer. Her date is a software engineer. In the midst of our conversation, RF adds that I’m the guy who wrote DOS for Dummies. “No,” I said. “I created the For Dummies® book concept.

I was now acutely aware that my Dummy Zero™ patch was emblazoned on my chest. So I launched into the For Dummies® story. I tend to talk with my hands and talk fast when I get excited. So my hands were blazing circle eight’s with all ten fingers spread out like I was palming a basketball. And my story was revving full-throttle from my mouth. No way a lip reader could ever keep up with that rush!

After we all said our goodbyes, I reflected on the For Dummies® conversation I just had. Then I thought about an earlier post I had made here about having a crunchy day, asking myself if I made sense. It reminded me of my dad who told me that for any venture you need to ask yourself four simple questions:

Is it believable?
Is it doable?
Is it achievable?
Does it make sense?

The answer to all these questions needs to be “Yes!”. The last question is the kicker. Case in point: I was asked to provide marketing consultation to a property management company. They wanted to expand their offerings to include tax preparation services for their wealthy property owner clients. Seemed interesting at first glance. But then I took one look at their existing skill sets, their core business resources, and their timeline (it was March) and it was a no-brainer, no-go to me. But not to them. They weren’t happy that I passed on the project. But last I heard their idea didn’t go anywhere.

“Does it make sense?” is the overarching question you need to ask about yourself and your venture within the context of where you are now and where you want to go. In fact, all these questions worked for my first Mt. Woodson hike, right? Others had done it successfully. I didn’t need any special equipment or training (okay, maybe some decent shoes for the first climb), and it took only a few hours out of the end of the day!

And for me, right now, this blog gives me a resounding “Yes!” to all of those questions because of who I am, what I’m writing about, and where I’m posting (Internet blog). And it’s this flash of my dad’s advice that’s started me on the path to transforming my Dummy Zero™ Blogpad from just telling the true story about who created the For Dummies® book concept to a destination for entrepreneurs, thinkers, inventors, and tinkerers to help them find resources to share their creations with the world.

I’m hopeful that you’ll understand the big point of my Dummy Zero™ Blogpad – you cannot create in a vacuum. Just take a look at the Newsweek article that I talked about in my last post for proof. How can you possibly have convergence of a stream of thought to the best possible outcome if your only stream is a single point of view? You must have disparate flows to connect no matter where they lie.

Does this mean that you have to brainstorm everything with others? Not at all. In fact, the related Brainstorming article from the last post tells you why. (To connect those disparate flows from a global marketing point of view, you should check out branding guru David Aaker’s book “Spanning Silos“. See how awareness of multiple divergent streams work?)

Along the way I’ll sprinkle bits and pieces of my life and my thoughts throughout. I’ll do this because I love to write. I’ll mention my family often because we all seem to have a similar entrepreneurial gene. Plus, they like to challenge my creative sensibilities. I’ll try to keep the stories and articles that I write relatively short (and entertaining) so you can get on with your day. But certainly, some topics require more attention and explanation than others and will be given more breathing space.

This blog is also an open forum for suggestions and comments. Everyone is welcome who would like to share and discuss new ideas or comment on anything that’s been written here.

These conversations are also the kinds of interactive streams that will feed your brain and possibly give you your own “a-ha!” flash of original genius.

© 2010 Dummy Zero™ All Rights Reserved

Mi Vida Dummy Zero™

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Sometimes it’s not easy hearing every atom in your body screaming to be an entrepreneur. It can also be draining trying to handle the constant flow of thoughts and ideas and interconnections coming at you day and night, even when you sleep.

This morning I woke up and wondered if I make sense? Where is all this creative chum getting me? It’s frustrating as hell that I haven’t been invited to another Dummies party yet.

If you’re an entrepreneur like me sometimes you have moments – or days – when you wonder when the “big” payoff is coming. That payoff might me a vacation, some extra cash, recognition, or if you’re thinking Gates-like – retirement!

Don’t give up! Just understand that it’s part of who you are. So take a well-deserved break. Have your primal scream or pint of Ben and Jerry’s or go bowling. Whatever you need just go do it. Then get back to your dream. Trust me, it will all be worth it when your “baby’s” born.

And as for me…aaaaaarghhh…it’s going to be a crunchy day.

Time for lunch. Maybe a nice Marionberry protein shake. Yum.

© 2010 Dummy Zero™ All Rights Reserved

The True Story Behind the “For Dummies®” Books Success Story

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I’ve always been an avid reader, tinkerer, and a serial entrepreneur.

One of my first ventures was a mobile marine hardware business catering to the bait boats and sport fishing boats in San Diego. My partners and I lasted about three months before our money ran out and we couldn’t get financing. We managed to liquidate our business and still keep our shirts on. Even so, I continued to try out my ideas. I started a small delivery service called “Two Men Will Shop for You”. I brought in a partner to help with the shopping. We had no budget and no real business plan. Finally, we landed our first customer. But the logistics of shopping for someone’s groceries without much help from the supermarkets was daunting. The business ended as a big flop.

Even though I had regular jobs, I could never shake this entrepreneurial bent. I’d keep a log of ideas and thoughts. Many were oriented around words, text, screenplays, or book ideas, often combined with design ideas. Others were machines or improvements on already-existing products that needed “help” to be what they should’ve been in the first place. I learned to keep a pencil and paper handy next to the bed because I’d wake up in the middle of the night with some fantastic idea that I just know must not be forgotten. So I spent lots of time either solving a problem by creating something new or making improvements to what had already been created. Sometimes it seemed as if there were no rhyme or reason to my scribblings. But I’d write them down anyway.

So here I was with these piles of notes and ideas wondering what it all meant. Maybe I could write a book and get it published. Of course, that meant another trip to the book store looking for some reference material to help me out. That’s when I discovered a self-publishing manual by Dan Poynter. He outlined the whole process for me – perfect! I bought the book and followed his instructions as much as I could and formed my own publishing company. Brookes-Redhouse Publishing was born right there at my kitchen table.

This article is all about  how I created the For Dummies® book concept — the concept, which according to published reports has sold over 200 million books in 30 languages and spawned a new generation of fun, readable, interesting books. The first Dummies book was “DOS for Dummies®” which made perfect sense because DOS was still a viable operating system.  And alliteration has my name all over it.

So I decided to write my first book about how to save money by building your own computers. Yes, I was a nerd at heart (and still am). Part of the research I was doing for the book involved the use of DOS, the operating system at the time. So I haunted my local bookstores for nearly an entire year trying to find some book or resource to help me understand DOS and help me use it efficiently. Needless to say, I became very frustrated with most of the book offerings. All I could find were pamphlet-like books with sophomoric information or monolithic engineering beasts with 200 word run-on sentences. It seemed that nothing was out there that was interesting to read and informative enough to act on. I also talked to hundreds of book and software shoppers about books they were buying or considering. What an earful!

It’s been said that sometimes the best ideas show up when you least expect them. That definitely rang true for me. My car had been having problems all week shifting into gear. And I didn’t have any money to take it to a shop. So I pulled out my trusty how-to car repair manual. I remember the dread setting over me as I figured out what was wrong and opened the manual to find out what to do next. And right there, staring boldy at me from the pages of this book was the author sitting in his garage surrounded by VW parts.  He had just torn apart his car and it looked as if he were sitting in a sea of nuts, bands, and bolts. He was scratching his head and smoking a joint. That’s when the idea for the Dummies concept flashed me the full monty.

And this is where the real For Dummies® book story really begins…sitting next to my car with grease under my fingernails and a clutch cable in my hand…