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Tag Archives: wall and ceiling interior design

The Fwee. The Foh-yih. The F-Word.

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There’s been some discussion about the correct pronunciation of “Feuille”. Some are calling it “fwee” (Tweety’s free). Some are calling it “foh-yih”.

But all I can say is that I’ve heard it pronounced in French and, to me, it sounds like “fwee-yih”.

Yeah, yeah. Branding gurus may want to kick us in the shins because we picked a French name for an American product. But the definition of feuille is “leaf” which is appropriate for the leaf-like Feuille Finish™ that’s created with our tool. And the “hawk” is what plasterers use to hold their plaster…hence, the Feuille Hawk™! And really it’s no more difficult to pronounce than some Venetian plaster techniques like marmorino, scagliola, or sgraffito. Compared to those names ours is not only simpler but also more descriptive.

What’s important is that the Feuille Hawk™ is incredibly simple to use – and it can produce some amazing texturing possibilities to complement existing “sister” faux finishes like Venetian plaster, Trompe-l’œil, Strié, color washes, or rag painting. (We’re excited to report that one of our local casinos is featuring our Feuille Finish™ right now as part of a larger project. Sweet!)

So how do you pronounce feuille? We think “fwee-yih” would be good. It’s easy to pronounce, yes? But you never know when inspiration will strike. Just last week I asked a local hardware store owner about demonstration opportunities for our Feuille Hawk™ at his shop. When I said fwee-yih he scrunched up his face a bit and paused for a minute. I thought he was making an effort to parrot my pronunciation. Simple, right? Fwee-yih.

Then his face lit up. And he smiled.

“We’ll just call it the f-word. Everyone understands that!”

Geez…

© 2010 Dummy Zero™ All Rights Reserved

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My Watch Seems to be Two Days Slow…

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Twinkle, twinkle, little bat! My product launch is where I’ve been at.

The Mad Hatter’s got a watch that’s only two days slow. Mine seems to be broken entirely and is now more of a glimmer on my wrist than a timekeeper. (Funny how time whistles by when you’re working hard.)

But I’ll get back here with more stories and more good stuff soon. I have a meetup group and another product that’s on hold, too.

Thank you all for hanging with me.

© 2010 Dummy Zero™ All Rights Reserved

Feuille Hawk Product Launch coming soon!

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Well, folks, my product launch for a new faux-finish designer tool is finally coming. It’s only taken a year – not to mention the prior two years of focus groups and tool engineering to get that tool to work its magic.

Our tool is called the Feuille Hawk™.

“Feuille” (pronounced foh-yih) is the French word for “leaf”, which refers to the intricate, leaf-like patterns created by this tool. The resulting texture  pattern is called the Feuille Finish™. It’s remarkably versatile, opening up countless interior design possibilities for walls and ceilings.

What’s really cool is that you can embed stones, glass, or tile into the texture to create a mosaic effect, something you might see in a premier Las Vegas hotel. You can also apply faux finishing and airbrushing techniques if you want a more colorful and contemporary appearance. (We were thinking that the finish on our ceiling would look really cool with a paintball spatter!)

All you need is a little drywall compound and our Feuille Hawk™, and you can literally transform those drab white ceilings and walls into surreal landscapes overnight – goodbye poopy popcorn and boring walls!

I realize this sounds like an ad. Okay, it kinda is. But I’m proud of what I’ve accomplished with my business partner and want to share it. Maybe some of you reading this would be interested in trying out our tool on your ceilings or your walls.

Unfortunately, our website isn’t finished yet.  So you won’t be able to find our Feuille Hawk™ or find anything about the Feuille Finish™. Heck, you won’t even find anything about feuille on the Internet because this is brand new (actually there’s more to that story, but I’m not going to spill it here). I’ll post our web address here as soon as our site is up.

And maybe when this launch cools down a bit I can get back to this blog and start writing again.

© 2010 Dummy Zero™ All Rights Reserved